In the ever-evolving world of telecommunications, the race to claim the top spot in 5G network provision has been a hot topic. However, recent developments have brought to light the importance of transparency and clarity in 5G advertising these claims. As a trusted B2B Telecoms Provider, Communications Plus is committed to providing quality, innovative, and reliable services, and we believe in the importance of honest communication in our industry.

The Advertising Standards Authority (ASA), the UK’s independent regulator of advertising across all media, recently issued a ruling banning a number of 5G-related ads from EE, one of the leading telecom operators in the UK. This decision was made following complaints from Vodafone, Three UK, and a member of the public, who disputed EE’s claims of owning the ‘UK’s No.1 5G network’.

The crux of the issue was the lack of clarity in the metrics used to substantiate these claims of superiority. The ASA found that several ads “did not provide sufficient information to allow consumers to understand the comparison”, while others lacked adequate information about the testing methodology. As a result, the ASA has banned these ads from being used again, a ruling that comes almost three years after the ads were last used.

This isn’t the first time telecom operators have clashed over 5G advertising claims. In 2020, Three UK saw a number of its adverts banned due to the misleading nature of its slogan ‘if it’s not Three, it’s not real 5G’. That same year, the ASA also banned a number of ads from EE, finding fault with the company’s claim that their 5G network was ‘unrivalled’ and ‘unbeatable’, as well as claims of being the UK’s ‘No. 1 network’.

At Communications Plus, we believe in the importance of trustworthiness and reliability in our industry. We offer a range of services including Business Mobiles, SIM Only deals, VoIP Phone Systems, Unified Communications, Mobile Phones, and Broadband & Connectivity. We strive to provide our customers with clear, accurate information about our services, ensuring they can make informed decisions about their business communication needs.

In related news, the ASA also banned some adverts from ISP 6G Internet, stating that the combination of the company’s name and advertising could lead customers to believe they could purchase 6G mobile services, which do not yet exist. This serves as a reminder of the importance of clear and honest communication in our industry.

As we look to the future of 5G in the UK, we are committed to providing our customers with quality, innovative, and reliable services. We believe in the importance of honest communication and will continue to uphold these values in all our dealings.

Stay tuned for more updates on the telecommunications industry and remember, at Communications Plus, we are your one-stop-shop for business communication services. #CommunicationsPlus #TelecomsNews #5GClaims #ASARuling